How Good Design Influences Website Traffic & Potential Clients

 Beauty is in the eye of the beholder, and perceptions of your business can make the difference of attracting a potential loyal client, influencing purchases, and increasing website traffic. The goal for your website is to sway clients there, convince them to stay, and encourage them to keep coming back. One way to accomplish this is by creating a good website design. 

To create a good website design, you should utilize high quality images and recognize how certain color palettes can influence clients in different ways. Taking into consideration these visual elements when creating your website will ensure you are utilizing it to its fullest potential. People are naturally visual learners and consumers, therefore content that is visually appealing tends to perform better than its counterparts. 

Adding to the intricacy of a good design, internet users on average only have an 8 second attention span before they decide to leave your website or stay, according to a study by Microsoft Corp. This means it is essential to have a visually compelling website design to interest clients, as it is the first aspect of your website; users will be assessing. 

A few other elements to consider when designing your company’s website is the amount of content used, the organization of it, and its’ functionality. A website that is too cluttered isn’t visually appealing, nor is it effective. In some cases, less is more when trying to present content online, especially when it comes to copy. Utilizing your whitespace is key here when optimizing user experience. 

A website that is also too difficult or too slow for users to navigate will result in a loss of valuable website traffic. Always keep simplicity in mind when creating a user-friendly website for your business. 

By creating the best possible user experience and optimizing your website’s potential, you will be setting the groundwork for a thriving online environment for your business. 

Designing a good website can be a great experience for some businesses, while others may need a little extra assistance. Let VALLETTA bring out your company’s best potential by making your website visions come alive! Get in touch with one of our team members by scheduling a consultation, and we’ll work together on assembling the best design for your business!