What to do when you have a flawed marketing strategy  

So, you had a marketing strategy and it didn’t do as well as you expected? Don’t worry, it’s more common than you think. The most important thing to do is to identify and evaluate your mistakes, and then you can fix them! It is definitely easier said than done, but with the help of this post and VALLETTA’s marketing expertise, your business can have a marketing strategy that is tailored to your specific wants and needs! 

Maybe you aren’t making the amount of sales you hoped, or your website and social media analytics are starting to decline. Whatever it is, the first step is to remember that marketing strategies can sometimes take time to start working. Make sure you are giving your audience ample time to respond to what you are saying. Don’t get discouraged right away, wait a little while and double check that your strategy has enough time to reach everybody. You may only have to re-identify your audience and target where you went wrong or completely re-shape your whole marketing strategy. Whatever it is, keep calm and organized while you make these decisions. Your marketing strategy has to reflect you and your business so don’t rush into anything simply because you think it’ll make the most money. Individualize your strategy and ensure that it holds up against what you and your brand stand for! 

SEO is a very important part of a marketing strategy because it makes sure that technology, not only clients, share and promote your content. Put yourself in your audience’s shoes and use keywords to boost your marketing and content strategies. You don’t have to completely throw away your whole strategy, adding a few keywords and audience-focused content to your strategy can really help and doesn’t take much time. 

One common marketing strategy flaw is focusing on quantity over quality. You might think that producing more content will get you more followers and reach more people, but the quality of your content is what means more and typically yields better results. It is more effective to invest in high-quality content that shares a strong message and can apply to multiple parts of your brand rather than a ton of filler posts. 

However, if you want to consistently produce content but don’t have the time to invest in making high-quality content, consider trying micro-content. Micro-content is smaller content made from larger pieces, but still requires you to think intentionally about what you’re creating and how it can be tailored for your audience. 

VALLETTA can help you with both creating a marketing strategy and fixing a flawed marketing strategy. Book a consultation today so that we can help you reach your business goals!